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OE Companion Discussion Group

As of 2023, digital marketing has become an integral part of any successful marketing strategy. With the rise of social media and mobile devices, businesses must stay up-to-date with the latest digital marketing trends to remain competitive. Personalization and artificial intelligence (AI) are becoming increasingly important in digital marketing, allowing businesses to target their audience more effectively and automate certain aspects of their campaigns. Video content also continues to dominate, with live streaming and short-form video content gaining popularity. With the ongoing shift to online shopping and e-commerce, search engine optimization (SEO) and pay-per-click (PPC) advertising are crucial for businesses looking to increase their online visibility and drive sales. In summary, digital marketing in 2023 is all about staying ahead of the curve, being adaptable to change, and delivering personalized and engaging content to the right audience at the right time.