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It may well be that many people look at Google and say, yeah they have all this information, but it really doesn't bother me - people often aren't bothered by small incremental changes to their life which is why it is even more important to step back some times and consciously ask the question, should I be worried. You can actually see all of your social networking news on just one screen, probably the most innovative social media creation for a mobile phone. They generate most of their profit from advertising from their Ad - Words program.